How do people in the UK use online sources to search for holidays?

The Internet is commonly used for communicating with friends and family, playing games or interacting with others. However, there has been an increase in the number of holidays that are being booked online. This could be due to the fact that many people don’t have the time to go out to a travel agent, or simply because they can look around and find better deals on the web.

Statistics show that women are the main people that are the ones booking family holidays online. Therefore, this is very important to market researchers as they need to be able to target this section of the population. Therefore many online travel websites and adverts on the TV show many deals coming up to school holidays. This could be as it will attract more women to their sites and make them want too book a holiday as their children would be off school and it is the perfect time for them to go away.

It is also proven that it is the majority of older people who stay offline and tend to book their holidays through a travel agent. This could be because they haven’t grown up with the technology we have today such as computers and the Internet. Therefore, it is women in the age categories of 20-35 who are booking holidays online more commonly.

Many travel websites have Facebook and Twitter pages and so they can be followed or liked by large audiences and this also draws the viewers attention to their sites and encourages them to look around and find deals. Social networking sites are a good way of increasing the target audience and it gives them a broader range of ages who can be attracted to their deals and offers.