Digipak Analysis

Within my group, we have chosen to create a digipak for our coursework, so i have decided to analyse a few different album covers to get a few ideas for mine and my groups coursework.

As you can see from Pixie Lotts album cover, it is the artist herself with a seductive look which draws the attention of the viewing audience. We also get eye contact from the artist which makes us feel involved and want to buy the album. The background is white and the writing is small but clear placing all of the attention onto the artist herself. As the writing is smaller than the artist, this may mean that she is depending her career on her image and not her name or the name of the album.

This is Rhiannas album 'Loud'. As we can see it is again a close up of her face with the eyes turned away. The red lipstick and red hair is very over powering, but also grabs the attention of the viewer. 

The majority of the digipaks which i have looked at all include an image of the artist. The majority of these all are close up images. The names of the artist and/or album seem to be a lot smaller and less bold than the image of the artist. Therefore, my group will take this into consideration when creating our own digipak. 

YouTube Business Model

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. 
Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos. YouTube began as a venture-funded technology startup, primarily from a $11.5 million investment by Sequoia Capital between November 2005 and April 2006. The site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. According to data published by market research company comScore, YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than 14 billion videos viewed in May 2010. YouTube says that roughly 60 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the U.S. The site has eight hundred million unique users a month.
YouTube makes it money through advertising. They have teamed up with CBS and therefore, viewers constantly see their videos, which results in large sums of money. 

What has been the impact of the internet on media production in the online age?

Media production has been transformed in recent years, with the majority of old media like newspapers, films and music migrating online.

Clay Shirky claimed that all forms of media are currently migrating online. One media form which has made a major transition is newspapers. The way in which we read newspapers have changed in a way in which we can now access them anytime and anywhere. A US survey revealed that 21% of internet users who read daily newspapers have transferred their bulk of reading onto the internet. Near enough everyone in the world has access to a smartphone and therefore, audiences can now be producers and not just consumers. Smart-phones give us access to anything that we want to see online. Newspaper apps can be downloaded or accessed online and therefore, we no longer need to have the bulk of the traditional newspaper.

Film is another industry which has made a change in the way in which we watch them. Netflix is a good example of online migration suggested by Clay Shirky. Netflix is a new film based renting company that offers their subscribers unlimited films over a month for a fixed price of £6. These films can be streamed through the internet onto consoles, laptops or any other internet included device.

The impact of the internet on media production has changed and grown more advanced in its use of the internet compared to traditional examples of production, such as newspapers. The fact that newspapers are expanding themselves beyond one platform but meet the used platform (e-media) online. Media producers have to make business decisions to keep themselves up to date with consumers of the online age.