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Monday 30 April 2012

Ancilliary Digipak Analysis Front Cover

On the front cover on the digipak we decided to use a black and white image of the artist with the lipstick in red. This is because the red shows the seudction of the artist and also the love, which is symbloised throughout the video. Also the red and black represent a Fiery Love, sometimes fiery yet sometimes resembling death. When researching digipak front covers, we found that they all had color schemes, so we knew that it was essential that we added a colour schemes to ours.  The font is also written in red, so that it stands out, this also means that it is very eye catching to the audience. The image used is a close up shot of the artist. We used a close up image as when we researched other pop digipaks, this is what they all included and as we wanted ours to look as real life as possible, we knew we had to include what we had researched.
The font used for the title was one that i found online. I used one from online as it meant i had more choice and also meant that it wouldnt be simliar to what any one else had done. The title is the artists name and it is made to look as if it is her signature. We liked this idea as we thought it looks personal as if it is a gift from the artist to the audience.
We are adding a poster and a chance to win tickets in the inside of the digipak, and therefore on the front cover i made this clear to the audience.


How does this product create the desired image of your artist?
The product creates the desired image of the artist as it uses the colour scheme that we originally intended to use, and also it shows the 'seduction' through the red lipstick and also through the word 'addictive' which is made to look like a tattoo across her chest. Addictive is the album name but on the front cover it is made to look as if it the artist who is addictive.

How does this product appeal to the target audience?
The target audience ranges from ages 15 up to about 25 year olds, males and females. The males would be attracted to this certain artist as they may fancy her and want to listen to her music and watch her videos for example. This would be the male gaze. It would appeal to girls as they may see her as a role model and want to be like her. Pop music is very popular with girls/young women and therefore, the artist would have many young men and women looking up to her. Also, the colour scheme is very eye catching as the red is a bright colour which stands out. Boys may see it as a seductive colour and it could also be represented as danger, fiery or love and by using their imagination, the audience may think that it represents a story hidden in the song.

How does this product meet or subvert the conventions of digipak design you identified in your analysis of existing products?
We researched pixie lott and rhiannas current digipaks and shaped our digipak around theirs. We found that the images on the front cover, tended to be close up shots of the artist themselves with usually a seductive look. Their digipaks tended to have very minimal writing so that the image was very overpowering. Our digipak is very similar to these as we used a close up image of the artist looking as if she is kissing (which is the seductive kind of look) also we used bright red lipstick with the rest of the picture in black and white (which is overpowering) and also we used minimal writing and only included the artists name and album name, similar to the front covers which we researched. One thing which we included which we didnt regulary see on digipaks we researched was that in the bottom corner we stated that inside the digipak, there will be a chance to win tickets and also a poster will be included. We thought this would be a thing which would interest the audience as they would be getting more from the CD than just the music.  

How does this tie in with your music promo?
The first obvious similarity with the digipak and music promo is the fact that the artist is used in both. We also used parts of the footage as a picture, such as when the artist is sitting on the wall with a daisy chain, breaking it apart. This is showing that she is unsure about her relationship, and the sad face beneath her which is spray painted on the wall, shows the audience that she is feeling unhappy. This picture includes a lot of emotion. Another way in which they tie together is the colour schemes throughout. The red is seen throughout the video which represents many different things. It is also kind of left to the audiences imagination as it can portray love, danger, seduction or also a kind of 'warning'. 

Monday 23 April 2012

Digipak

This is the picture for the front cover of our digipak. I have already got the font and everything ready but that is on the schools computer, so i will have to access that tomorrow. We did already have our digipak front cover ready, but we decided to take a different picture as we had a different idea for how it could look. 

Audience Feedback

Overall we recieved some very good feedback from our showcase on Thursday night. Previously we had created assessment worksheets which were given to the audience on entry to the show, the audience were then expected to answer the following questions. 1. Did you think the choice of settings in the video were appropriate 2. How successful was the video in satisfying the conventions of the genre? 3. Editing - how successful is the editing (features such as transitions between shots, synchronicity of action and sound) 4. Cinematography - how successful were the choice of camera angles and movement? 5. Did the narrative of the music video suit the themes of the song overall? 6. Was the narrative in the video easy to follow? 7. Were you entertained throughout? 8. Which section of the video was most successful and why? 9. What could we do to improve this?


1. The audience thought that the overall choice of settings were very appropriate and fitted in with the theme of the song. 2. They also thought that the video represented the mise-en-scene very well and that it was also successful in satisfying the conventions of the genre. 3. They thought that the editing was very good and that it demonstrated the frustration in relationships well. People can also relate to this as it is a everyday problem for many people.
4. The feedback for the editing was also very positive. Most of the people thought that the editing was very successful and the wide range of camera angles made it very effective.
They thought that there was a very wide range of different camera angles and movement. This meant that they didnt get bored and constantly had something different to watch.
5 and 6.  The narrative of the music video did suit the themes of the song overall. We didnt have any negative feedback about this and therefore it seems that we fitted the video in well with the narrative and what we was trying to show.
7. The audience were very entertainted throughout the entire video. They didnt get bored at any stage as they were never stuck watching the same clip. We did have one comment which was negative and that was that we re-used clips. This was our aim though as when we researched pop music videos, this seemed to occur time after time.
8. The section of the video which many people thought was the most successful was the couple together in the field, and also the club scenes and spotlight. They felt the emotion with the couple with the happy and sad times. Also they thought the performance in the club scenes and in the spotlight scenes were done very well.
9.Not many people commented on how we could improve the video, however someone said that we could use more repetition and someone else suggested that we could use dance moves. Another improvement was to improve the lip syncing however, when we watch the music video on a mac computer, the lip syncing fits perfect. At our showcase, the music was slighty slow and behind the video and therefore it seemed to the audience that it didnt fit in well. We got many comments from people saying that there was nothing which we could improve as they thought it was excellent and it enjoyed the video throughout.
Overall, we got very good marks out of 10 with  many people giving us full marks. The lowest  mark we got was a 6 and that was because the person was unsure of what we was showing in our video, and hadnt heard the song before. The average score was 8.4 which as a group we think is very good and we are very pleased with this.


We are very pleased with the feedback we got from the audience, as we spent a lot of time filming and editing our video.

Wednesday 18 April 2012

Coursework Editing

We realised whilst editing that there was a few second shots that we needed to film to add to our music video. So today in our free lesson, we decided to do the filming. Some was edited this afternoon and in my free period tomorrow I will make sure that it is completed ready for tomorrow evening. We want our coursework to be the best that it can be and that is why we are using all our free time to make sure it is completed.

Tuesday 17 April 2012

Showcase

This is a rough outline as to what we will be saying/doing on the night of the showcase.
1. Greeting - Luke
2. Intro - Me
3. One minute extract will be spoke about - Marianna
4. Why and what we did for the one minute clip - Molly
5. The ideas behind the music video- Me
6. Here we will ask for feedback form the audience - Luke
7. Thanking the audience for their time - All of us 

Music Video

Its coming close to the deadline date of finishing our coursework and on thursday we have a showcase, where we are to show family and friends our current music videos and one minute clips of a music video and we will ask them to fill in a questionnaire stating how we can improve our coursework. This will give us ideas as to how we can make our coursework even better and if there is anything else in which they think we could add, so that we get the best possible grade for it. All the groups have worked very hard towards their coursework and taken out a lot of spare time for editing. We have come across many problems whilst filming and editing, but managed to overcome these and hope to do our best in our work.