Ancilliary Digipak Analysis Front Cover

On the front cover on the digipak we decided to use a black and white image of the artist with the lipstick in red. This is because the red shows the seudction of the artist and also the love, which is symbloised throughout the video. Also the red and black represent a Fiery Love, sometimes fiery yet sometimes resembling death. When researching digipak front covers, we found that they all had color schemes, so we knew that it was essential that we added a colour schemes to ours.  The font is also written in red, so that it stands out, this also means that it is very eye catching to the audience. The image used is a close up shot of the artist. We used a close up image as when we researched other pop digipaks, this is what they all included and as we wanted ours to look as real life as possible, we knew we had to include what we had researched.
The font used for the title was one that i found online. I used one from online as it meant i had more choice and also meant that it wouldnt be simliar to what any one else had done. The title is the artists name and it is made to look as if it is her signature. We liked this idea as we thought it looks personal as if it is a gift from the artist to the audience.
We are adding a poster and a chance to win tickets in the inside of the digipak, and therefore on the front cover i made this clear to the audience.

How does this product create the desired image of your artist?
The product creates the desired image of the artist as it uses the colour scheme that we originally intended to use, and also it shows the 'seduction' through the red lipstick and also through the word 'addictive' which is made to look like a tattoo across her chest. Addictive is the album name but on the front cover it is made to look as if it the artist who is addictive.

How does this product appeal to the target audience?
The target audience ranges from ages 15 up to about 25 year olds, males and females. The males would be attracted to this certain artist as they may fancy her and want to listen to her music and watch her videos for example. This would be the male gaze. It would appeal to girls as they may see her as a role model and want to be like her. Pop music is very popular with girls/young women and therefore, the artist would have many young men and women looking up to her. Also, the colour scheme is very eye catching as the red is a bright colour which stands out. Boys may see it as a seductive colour and it could also be represented as danger, fiery or love and by using their imagination, the audience may think that it represents a story hidden in the song.

How does this product meet or subvert the conventions of digipak design you identified in your analysis of existing products?
We researched pixie lott and rhiannas current digipaks and shaped our digipak around theirs. We found that the images on the front cover, tended to be close up shots of the artist themselves with usually a seductive look. Their digipaks tended to have very minimal writing so that the image was very overpowering. Our digipak is very similar to these as we used a close up image of the artist looking as if she is kissing (which is the seductive kind of look) also we used bright red lipstick with the rest of the picture in black and white (which is overpowering) and also we used minimal writing and only included the artists name and album name, similar to the front covers which we researched. One thing which we included which we didnt regulary see on digipaks we researched was that in the bottom corner we stated that inside the digipak, there will be a chance to win tickets and also a poster will be included. We thought this would be a thing which would interest the audience as they would be getting more from the CD than just the music.  

How does this tie in with your music promo?
The first obvious similarity with the digipak and music promo is the fact that the artist is used in both. We also used parts of the footage as a picture, such as when the artist is sitting on the wall with a daisy chain, breaking it apart. This is showing that she is unsure about her relationship, and the sad face beneath her which is spray painted on the wall, shows the audience that she is feeling unhappy. This picture includes a lot of emotion. Another way in which they tie together is the colour schemes throughout. The red is seen throughout the video which represents many different things. It is also kind of left to the audiences imagination as it can portray love, danger, seduction or also a kind of 'warning'.