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Wednesday 29 February 2012

First draft of our digipak

This is the first draft of the front cover of our digipak. We decided to use  a red title and album name with a black and white image. This is so that it stands out and grabs the attention of the audience. We also decided that the artist will be wearing red lipstick in the photo, with the rest of the photo being black and white. This is so that it fits in with the theme and also to give the artist a sense of belonging, showing she is the centre of attention and that the digipak is all about her.

Digipak Ideas


Before we even started our digipak, i made a brain storm of all the ideas that we could add to make sure we didnt forget anything. We made sure that we added the colour schemes to the brain storm as this is what is eye catching. Also, we put down that we needed to make sure that it appeals to our target audience, as this is who will be buying the album.
These are the font ideas which we tested out to see which one we preferred and decided which one would look best on the front cover of our digipak. We chose the font 'script'. This is because it suited the theme in which we was looking for and also it looked very much like a signature which was our aim for the title.

Monday 27 February 2012

Coursework filming and editing

My group decided to do some more filming today , as we had a few shots which we needed to re film. We then started editing some of theses shots ready for our final draft. We came across a few problems as we realised last minute that our camera had ran out of battery. We however decided to do some filming on an iPhone and then we emailed it to the mac computer where the rest of our filming was. We realised that it was very good quality but the camera was very shaky.

Saturday 18 February 2012

Storyboard

We made a detailed storyboard, shot by shot of our music video. Now we have this, we can now start shooting as this is our key guide that we need to follow, to make sure that our music video runs smoothly.
Before we actually started making our storyboard, we made an 'ideas board' to note down all our ideas which we wanted to involve in our filming.

We then roughly drew out some shots that we wanted before finding appropriate images on the internet, which matched our ideas:













Analysis of Storyboard
Our storyboard includes lots of 'different' shots one after the other because from our research, we found that this is how pop videos work. The alcohol and drug scenes represent the rebellion of the artist and it also represents that many teenagers are involved in these types of antics on a day to day basis. We can also see that the couple are very in love and it is shown by them kissing and laughing together.  All the shots attract our target audience as many teenagers/ young adults can relate to these scenes and it also proves to them that they are not alone.




Monday 13 February 2012

Analyzing Music Videos

We have planned our music video very similar to the videos that i have analyzed.
We decided that the main character will wear a lot of, and very seductive make up. This will include dark smoky eyes and bright red lipstick.
The artist in our video will be wearing a number of different outfits, with most of them being a seductive look, for example, minimal or tight fitted clothing. This is because from analyzing music videos, we found that the genre of song in which we will be using, the artists seem to be dressed in a very similar way. 
We decided that we will use bright colors, as this is what interests the viewer and is also eye catching, which will keep the audience involved and motivated.
We wanted to film a scene in a nightclub as it fitted in with the genre of our song and we would be able to have the bright lights and people dancing without making the filming too complicated. However, we thought their might be issues with handling a camera in a busy club. We thought that the camera could end up becoming damaged, or the club owners may have issues with us filming in their club. 
I found that the videos in which we analyzed, a large number of close up shots were used. We planned on having many close up shots of the main artist in our video, as this involves the audience and the eye contact with the viewer and artist draws in and makes clear the fact that they can associate with the lyrics of the song.
The camera will be constantly moving. This will be because the song is quite upbeat and also, the audience like to see and like to wait for different things to come along in the video, instead of watching the same thing over and over again, as this would be boring.