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Wednesday 12 October 2011

The Long Tail

An example of a power law graph showing popularity ranking. To the right is the long tail; to the left are the few that dominate. Notice that the areas of both regions match.
 The long tail is a frequency distribution pattern which shows how online advertising can make a brand expand as certain shops do not have enough shelf space in store, so therefore they can sell from warehouses and stock more space that they could in a superstore. This means the company can therefore sell more products. Occurrences are most densely clustered close to the Y-axis and the distribution curve tapers along the X-axis. The long tail refers to the low-frequency population displayed in the right-hand portion of the graph which is represented by a slightly sloping curve that becomes asymptotic to the x-axis. In most cases, the number of events in the tail is greater than the number of events in the high frequency area. This is simply because the tail is long. The long tail is important for media because it expands the general advertisement of products. It places advertisements on social networking sites such as Facebook and Twitter.

1 comment:

  1. Just to confirm the blog check is done. There are comments around on various posts, some old some new. Worthwhile just checking each post and seeing if you've actioned the feedback suggested.

    Might also be worthwhile checking each post to see if it could carry a 'research and planning' label as there a few in there unlabelled which could do - but then it might be because you've already included the information better elsewhere tat the posts aren't labelled. Not here to second guess but definitely worth checking as it can be so easy to forget to label something.

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