Inside of Digipak Analysis

This is the inserts which we have added to the inside of our digipak. The pictures will be folded inside the album so that the last two kissing pictures are next to each other and it opens up so the audience has a set of five different pictures. We included this as we thought it was interesting for the audience and also as a gift to thank them for buying her album.
We chose theses images of the artist as they are all very different and they include her in different settings and outfits. This shows to the audience that Jayme-Lee is just like any normal teenage girl and although she is famous, she isnt always done up perfectly. This attracts the target audience of the girls as it proves to them that they can be just like her. The boys would like these images if they fancy her as they have five large pull out images of the artist which they can keep. Its as if the men want her, and the women want to be her.

This is also included in the inside of the digipak. It is a form which can be filled in and sent off for a chance to win free tickets to see Jayme-Lee live. This form includes the same colour scheme that we have used throught the music video, digipak and website. This could be another thing, apart from the attraction of the front of the digipak that attracts the viewing audience to buy the album. If they originally like her and see that they can have a chance to win tickets, it may make them think that the price of the album is worth buying as it is mentioned on the front of the digipak.

Here is a free envelope which is also included so that the audience can send off their forms to MTV for free. We decided to include this as we didnt think that it was fair for the viewer to have to pay for an envelope and stamp when they already had bought the album. It is a free gesture from the artist and she wants to keep  her fans interested and happy.